How It Works

  1. Our system monitors user flow and assess the relationship between all pages on an aggregated basis.
  2. We then dynamically create a baseline navigation graph across the entire site.
  3. AI then builds a probability model of where users will click next based on multiple user variables.
  4. Machine learning constantly improves its predictions and recalculates it ever 15 mins with a look back window over the last 30 days.
  5. We create prefetching instruction for each page of the site for files which are likely to be needed next. We load these pages in the background. The user is unaware this is happening.
  6. We then preload users next page so when they click the link they are delivered an instant page.
  7. Hey presto! Your users receive a better user experience and you achieve more sales!

Understanding Users

Our system crunches behaviour data and dynamically creates a navigation graph. We assess relationship between all pages and predict which link is most likely to be clicked. 

Thick lines indicate probable user flow.


Probability Model

Based on machine learning and aggregated info our system builds a probability model of where users will click next. We calculate this based on multiple variables: time of day, entry points and demographic profiles. All this is GDPR compliant no personal data is ever used.

Machine learning constantly improves its predictions.


Prefetch Cache

We create prefetching instruction for each page of the site for files which are likely to be needed next.  We load these pages in the background.

The user is unaware this is happening.


Instant Pages

By delivering the page instantly we deliver a better UX. Happy users are less likely to bounce away from the site. 

We aim to increase page load times for 80% of your traffic.

More users simply means more conversions!